7 Easy Ways to use Email Image Personalization
Learn how to use email image personalization to improve your open rates and click-through rates. These 7 easy ways will help you get started.
In cold outreach, personalization is everything.
However, if you are still using your prospects' information like first name, company name, or any dynamic placeholders in an attempt to customize your emails, the outcomes will be limited because every salesperson is doing the same thing.
Since your prospects' inboxes are swamped with emails that all look the same, the days of expecting prospects to respond to your emails are long gone.
If you want to attract your prospects' attention and get them to respond, you must win the personalisation arms race. Your emails must progress beyond simple text. The solution is to begin using photos into your personalisation strategy.
This article will discuss what image personalization is, and tips on how online businesses can use this to benefit their email outreach.
What is Image Personalization?
Image personalization is a method of customizing images (usually on a website) based on user behavior. This includes creating personalized recommendations based on past purchases, viewing habits, and interests.
Image personalization is a form of marketing that uses images to convey a message to a specific target audience. The message can be anything from a call to action, to a promotion or sale, to simply providing information.
Image personalization can be used in various ways, but the most common is hyper personalization. This can be done by using a user’s name, location, or other personal information to create a custom image.
Another common way to use image personalization is through email marketing. This involves using images to convey a message to a specific target audience. The message can be anything from a call to action, to a promotion or sale, to simply providing information.
Different Ways To Use Personalized Images In Email
Below are some email personalization best practices you can consider implementing in your personalized email campaigns.
1. First Name Personalization
First name personalization is one of the most common and powerful ways you can personalized your emails to your subscribers. First name personalization is a great way to show your subscribers that you know them and want to connect with them.
If you’re looking for some inspiration on how to incorporate first-name personalization in your emails, check out the examples below from some of the biggest brands in the world.
2. Using Subscriber’s Photo In Email
Another great way to personalize your emails is to use your subscriber’s photo in your email. This is a great way to show your subscribers that you know them and want to connect with them.
If you’re looking for some inspiration on how to incorporate subscriber’s photos in your emails, check out the examples below from some of the biggest brands in the world.
3. Store Location Map In Email
If you have a brick-and-mortar store, you can personalize your emails by including a store location map in your email. This is a great way to show your subscribers that you know them and want to connect with them.
If you’re looking for some inspiration on how to incorporate store location maps in your emails, check out the examples below from some of the biggest brands in the world.
4. Product Recommendation Emails Based On Search
If you operate an eCommerce store, you can use personalized images in your product recommendation emails. You can include images of products that the customer has searched for or viewed on your site in the email. This is a great way to show the customer that you understand their interests and can provide them with tailored recommendations.
5. Cart Abandonment Emails With Personalized Images
Another great use of personalized images in email is to include images of products that the customer has added to their shopping cart but not purchased. This is a great way to remind the customer of the items they were interested in and encourage them to complete their purchase.
6. Share Account Insights
If you operate a service that provides customers with account insights, you can use personalized images to share those insights in your emails. For example, you could include an image of the customer's account activity over the past month or their recent purchase history. This is a great way to keep the customer engaged with your service and show them the value you provide.
7. Celebrate Special Dates
Another great way to use personalized images in email is by celebrating special dates with the customer. This could include their birthday, anniversary, or any other special occasion. This is a great way to show customers that you care about them and appreciate their business.
Personalized images are a great way to engage your customers and show them that you care about them. There are many ways to use personalized images in your email marketing campaigns, so get creative and see how you can use them to improve your results.
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